This Anti-Spam Policy has been prepared by Budget Whitegoods Pty Ltd (trading as WA White Goods) to clearly explain how we manage all electronic commercial communications — including emails, SMS messages, and instant messages — sent to our customers, subscribers, and contacts in full compliance with Australian law.

We take our anti-spam obligations extremely seriously. Sending spam is not only illegal under Australian law — it is harmful, intrusive, and inconsistent with the values of transparency and customer respect that underpin everything we do at WA White Goods. This policy exists to make our practices clear and to assure our community that they will never receive unsolicited communications from us.

Business Details

This policy should be read alongside our Privacy Policy, Cookie Policy, and Terms of Service.

The Spam Act 2003 (Cth) is the primary Australian federal legislation governing unsolicited commercial electronic messages. It is administered and enforced by the Australian Communications and Media Authority (ACMA), which has broad powers to investigate complaints, issue infringement notices, and pursue civil and criminal penalties against organisations and individuals who send spam.

Key Legislation Governing Our Electronic Communications

Who Is the ACMA?

The Australian Communications and Media Authority (ACMA) is Australia's independent statutory authority responsible for the regulation of broadcasting, telecommunications, radio communications, and online content — including enforcement of the Spam Act 2003. The ACMA can investigate spam complaints, conduct audits of business email practices, issue formal warnings, apply for court-ordered penalties, and enter into enforceable undertakings with organisations found to be in breach of the Act.

Under the Spam Act 2003 (Cth), spam is defined as a commercial electronic message that is sent without the recipient's consent. Understanding what constitutes spam under Australian law is essential to understanding our obligations and your rights.

What Is a "Commercial Electronic Message"?

A commercial electronic message (CEM) is an electronic message (email, SMS, MMS, or instant message) whose purpose, or one of whose purposes, is:

• To offer, advertise, or promote the supply of goods, services, land, or business or investment opportunities.
• To advertise or promote a supplier of goods, services, land, or business or investment opportunities.
• To assist or enable a person to dishonestly obtain a financial advantage from another person.

What Types of Electronic Messages Does the Spam Act Cover?

What the Spam Act Does NOT Cover

• Voice calls and faxes — these are governed separately by the Do Not Call Register Act 2006 (Cth) rather than the Spam Act.
• Private non-commercial messages — personal messages between individuals that have no commercial purpose are not classified as spam.
• Government and authorised body messages — messages sent by or on behalf of registered political parties, government bodies, or charities in certain contexts are exempt from the Spam Act.
• Purely factual messages — messages that contain only factual information with no commercial content, invitation, or call to action are generally not classified as CEMs.

The Spam Act 2003 (Cth) establishes three fundamental rules that all senders of commercial electronic messages in Australia must comply with. WA White Goods is fully committed to meeting all three requirements at all times, in relation to every commercial electronic message we send.

Rule 1 — Consent

Every commercial electronic message we send must be sent with the recipient's consent. Consent can be either express (explicitly given) or inferred (reasonably implied from the context of the relationship). We never assume consent — we always verify it. Full details of how we obtain and manage consent are provided in Sections 05 and 06.

Rule 2 — Identification

Every commercial electronic message we send must clearly identify WA White Goods (Budget Whitegoods Pty Ltd) as the sender, and must include accurate contact information so the recipient can contact us or identify us clearly. We never send anonymous, disguised, or misleadingly identified messages. Full details are provided in Section 07.

Rule 3 — Unsubscribe

Every commercial electronic message we send must include a clearly displayed, functional, and free-of-charge unsubscribe mechanism that allows the recipient to stop receiving future commercial messages from us. Unsubscribe requests must be honoured within 5 business days as required by the Spam Act. Full details are provided in Section 08.

Before WA White Goods sends any commercial electronic message to a person, we must have that person's consent. Consent is the cornerstone of the Spam Act 2003 and our entire approach to email and SMS marketing. We obtain consent through the following clearly defined methods.

How We Collect Consent

• Website opt-in forms: When you subscribe to our newsletter, promotional emails, or SMS updates through a form on our website, you are expressly consenting to receive commercial electronic messages from us. Our opt-in forms clearly describe what you are signing up for before you submit.
• Account registration: When you create a customer account on our website, you may be given the option to consent to marketing communications. This consent is always given by a clearly labelled, unticked checkbox — we never pre-tick marketing consent boxes.
• Order completion: At the time of completing a purchase, you may be given the option to opt in to future promotional communications. This is an optional, clearly presented choice — not a condition of completing your purchase.
• In-store or phone sign-up: When interacting with our team in person or by phone, you may be given the opportunity to voluntarily subscribe to our email or SMS communications. We record the date, method, and nature of consent given in all such cases.
• Competitions, promotions, or giveaways: If we run a promotion that involves collection of contact details, any consent to marketing communications is collected as a clearly separated, optional opt-in — it is never bundled into competition entry as a mandatory condition.
• Existing customer relationship (inferred consent): In certain circumstances permitted by the Spam Act, we may infer consent from an existing business relationship with a customer. See Section 06 for full details of inferred consent and the conditions under which it applies.

Consent Records

WA White Goods maintains detailed records of consent for all marketing communications recipients. These records include:

• The date and time consent was given.
• The method through which consent was given (e.g. website form, order checkout, phone conversation).
• The specific communications the person consented to receive (e.g. email newsletter, SMS promotions).
• The version of the privacy notice or consent disclosure that was presented at the time of consent.

What Happens When Consent Expires or Is Unclear

If we are unable to verify a valid consent record for a particular contact — for example, because their details were migrated from an older system without adequate consent documentation — we will not send commercial electronic messages to that person until fresh consent is obtained. We do not send re-engagement emails to contacts whose consent status is uncertain or unverified.

The Spam Act 2003 (Cth) recognises two types of valid consent for sending commercial electronic messages: express consent and inferred consent. Both are legally valid, but they apply in different circumstances and carry different obligations. WA White Goods carefully applies both types of consent in accordance with the Act and the ACMA's published guidance.

Conditions for Inferred Consent Under the Spam Act

Inferred consent is only valid when all of the following conditions are met:

• The recipient has a pre-existing business or other relationship with WA White Goods — for example, they have made a purchase, submitted an enquiry, or registered an account.
• The recipient's contact details were collected in the course of that relationship — we did not source them from a third-party list, directory, or public website.
• The content of the message is directly relevant to the nature of the existing relationship — for example, appliance-related offers or updates relevant to a past purchase category.
• The recipient has not previously unsubscribed from communications or indicated they do not wish to receive marketing messages from us.
• Every message sent under inferred consent still includes a clear and functioning unsubscribe mechanism, in compliance with the Spam Act.

When Inferred Consent Does NOT Apply

• Contact details obtained from a public directory, website, or social media profile — even if publicly visible.
• Business cards exchanged at events, unless accompanied by an express indication of willingness to receive commercial messages.
• Contact details purchased from or provided by a third-party marketing list provider.
• Contacts who have previously unsubscribed or opted out of marketing communications from us.
• Contacts where the relationship is too distant, old, or disconnected for a reasonable person to expect continued commercial communications.

Under section 17 of the Spam Act 2003 (Cth), every commercial electronic message must clearly and accurately identify the individual or organisation that authorised the sending of the message, and must provide a way for the recipient to contact the sender. WA White Goods fully complies with this requirement in every commercial message we send.

What We Include in Every Commercial Message

• Our trading name: "WA White Goods" is clearly displayed in the sender name and within the body of every commercial message.
• Our legal entity name: "Budget Whitegoods Pty Ltd" (where appropriate and for formal communications).
• Our Australian Business Number (ABN): ABN 642 874 995.
• Our business address: Unit 4/125-129 Welshpool Road, Welshpool WA 6106.
• A contact email address: [email protected] — a genuine, monitored address that accepts replies.
• Our website: wawhitegoods.com.au — a link to our official website is included in all emails.
• A functional unsubscribe mechanism: Clearly visible and operational in every commercial message. See Section 08.

Sender Authenticity

All commercial emails sent by WA White Goods originate from our verified domain @wawhitegoods.com.au. We use the following email authentication protocols to verify the authenticity of our messages and protect our recipients from phishing and spoofing:

No Misleading Subject Lines or Content

Under the Australian Consumer Law and the Spam Act, commercial electronic messages must not use misleading or deceptive subject lines, sender names, or content. WA White Goods commits to:

• Using honest, clear, and accurate subject lines that reflect the actual content of the email.
• Never using deceptive "Re:" or "Fwd:" prefixes to make promotional messages appear to be personal replies.
• Never using false urgency, fabricated scarcity, or misleading claims in marketing communications.
• Ensuring all pricing, offers, and product claims in commercial messages are accurate and not misleading at the time of sending.

You have an unconditional right to stop receiving commercial electronic messages from WA White Goods at any time. This right is protected by section 18 of the Spam Act 2003 (Cth). We make unsubscribing as quick, easy, and permanent as possible — and we honour all unsubscribe requests within the legally required timeframe.

How to Unsubscribe

Our Unsubscribe Obligations Under the Spam Act

• 5 Business Day Processing: Under the Spam Act, we must action all unsubscribe requests within 5 business days of receiving them. We aim to action all requests immediately upon receipt — typically within 24 hours — but no later than the statutory 5-business-day limit.
• Free of Charge: Unsubscribing must be free. We will never charge you a fee, require you to complete an unreasonably complex process, or make you wait longer than 5 business days to have your opt-out actioned.
• Operational Unsubscribe Link: Our unsubscribe links must remain functional for a minimum of 30 days after the message is sent, in accordance with the Spam Act. We maintain active unsubscribe links well beyond this minimum period.
• No Conditions on Unsubscribing: We will never require you to provide a reason for unsubscribing, log in to an account, or navigate through multiple steps to complete your opt-out. Unsubscribing must be — and is — simple and immediate.
• Permanent Record: Once you unsubscribe, your opt-out is recorded permanently in our marketing suppression list. We do not remove contacts from this suppression list unless they provide fresh express consent to be added back.

Unsubscribe Does Not Affect Transactional Messages

Unsubscribing from our marketing communications does not prevent you from receiving transactional and service messages that are directly related to your orders, deliveries, account security, or warranty claims. These messages are necessary for us to fulfil our obligations to you and are not commercial in nature under the Spam Act. See Section 10 for a full explanation of transactional and relationship messages.

WA White Goods sends two distinct categories of email communications: transactional/service emails (which do not require marketing consent) and commercial/marketing emails (which require your explicit consent). Understanding the difference helps you make informed choices about your communication preferences.

Overview of Our Email Categories

Not all commercial or business-related electronic messages are classified as "spam" under the Spam Act 2003. Transactional messages and relationship messages — those that are directly necessary to fulfil a purchase, deliver a service, or maintain a legitimate ongoing business relationship — are not classified as commercial electronic messages requiring marketing consent.

What Makes a Message "Transactional" Rather Than "Commercial"?

A transactional message is one whose primary purpose is to facilitate, complete, or confirm a transaction that the recipient has already requested or participated in — not to promote additional products, services, or commercial relationships. The determining factor is the primary purpose of the message, not merely the fact that it comes from a commercial entity.

Our Transactional Message Standards

• Transactional messages sent by WA White Goods will not contain promotional offers, advertising, or cross-selling content unless you have separately consented to marketing communications.
• Where a transactional email includes a signature or footer, any marketing content in that footer will be minimal, clearly secondary to the transactional content, and will not constitute the primary purpose of the message.
• We will not use transactional email templates as a vehicle for marketing messages to circumvent our consent obligations.
• All transactional emails are sent from our verified @wawhitegoods.com.au domain and clearly identify WA White Goods as the sender.

The Spam Act 2003 (Cth) applies equally to commercial messages sent via SMS (Short Message Service), MMS (Multimedia Messaging Service), and other instant messaging platforms. WA White Goods applies the same three core rules — consent, identification, and unsubscribe — to all SMS and instant messaging communications.

SMS Marketing — Our Practices

• Consent required: We only send marketing SMS messages to mobile numbers where the recipient has explicitly consented to receive SMS communications from WA White Goods. SMS consent is collected separately from email consent — consenting to our newsletter does not automatically enrol you in SMS marketing.
• Sender identification: Every marketing SMS we send clearly identifies WA White Goods as the sender, either through the sender ID displayed on your phone or within the content of the message itself.
• Easy opt-out: Every marketing SMS includes a clear instruction to reply STOP to unsubscribe. STOP requests are automatically processed and actioned within 5 business days, in compliance with the Spam Act.
• Reasonable frequency: We do not send excessive SMS marketing messages. Our SMS communications are limited to genuinely valuable alerts such as major sales, back-in-stock notifications for requested items, or exclusive customer offers.
• Time of day: We comply with responsible messaging guidelines and do not send marketing SMS messages at unreasonable hours. All marketing SMS communications are scheduled within standard waking hours in the Western Australian time zone (AWST).

Do Not Call Register

While voice calls and fax communications are governed by the Do Not Call Register Act 2006 (Cth) rather than the Spam Act, WA White Goods respects the Do Not Call Register and does not make unsolicited telemarketing calls to numbers registered on the register. If you wish to register your number, visit the Australian Do Not Call Register at www.donotcall.gov.au.

Under sections 20–22 of the Spam Act 2003 (Cth), it is illegal in Australia to use address harvesting software to collect email addresses from the internet for the purpose of sending commercial electronic messages, or to supply, acquire, or use harvested address lists for that purpose. WA White Goods absolutely prohibits and never engages in any form of address harvesting.

What Is Address Harvesting?

Address harvesting refers to the automated or systematic collection of email addresses or mobile numbers from websites, social media platforms, online directories, or other public sources — typically using automated software tools called "harvesting bots" or "scrapers" — for the purpose of building contact lists to send unsolicited commercial messages.

WA White Goods' Zero-Tolerance Position

• We never use address harvesting software or services to collect email addresses or phone numbers for marketing purposes.
• We never purchase or acquire harvested email address lists or phone number lists from third-party providers, regardless of how those lists are described or marketed.
• We never collect email addresses or phone numbers from websites, social media profiles, online directories, or public databases for the purpose of sending unsolicited commercial messages.
• We never supply harvested contact lists to any third party or engage in any conduct that facilitates address harvesting by others.
• All contact lists used by WA White Goods for commercial communications are built exclusively from first-party, consent-based sources — meaning contacts who have voluntarily provided their details to us directly.

Protection Against Harvesting of Our Customers' Details

We also take active steps to protect the email addresses and phone numbers of our customers from being harvested by third parties:

• Customer contact details are not published or displayed on publicly accessible areas of our website.
• Our website uses technical measures — including bot detection and rate limiting — to prevent automated scraping of contact information from our pages.
• We do not share customer contact lists with third parties for marketing purposes without explicit consent, in accordance with our Privacy Policy.

WA White Goods uses reputable third-party email and SMS service providers to send commercial electronic messages on our behalf. Under the Spam Act 2003, both the authorising party (WA White Goods) and the sending party (the third-party service provider) can be held responsible for spam compliance. We therefore select and manage our third-party service providers with the same rigour we apply to our own internal practices.

Our Third-Party Provider Selection Criteria

• All third-party email and SMS providers engaged by WA White Goods must demonstrate compliance with the Spam Act 2003 and applicable privacy legislation as part of our vendor selection process.
• We only use providers with established, reputable anti-spam policies and robust unsubscribe management systems.
• Our contracts with third-party messaging providers include explicit requirements to comply with Australian spam and privacy laws in relation to all messages sent on our behalf.
• We do not share our customer contact lists with third-party providers for any purpose other than sending communications authorised by us and consented to by our customers.
• Third-party providers are contractually prohibited from using contact data provided by WA White Goods for their own marketing or for marketing on behalf of any other organisation.

Current Service Provider Categories

The Spam Act 2003 (Cth) carries significant and far-reaching penalties for organisations and individuals who violate its provisions. These penalties are actively enforced by the ACMA, which has pursued major enforcement actions against Australian and international businesses that have sent spam to Australian email addresses and mobile numbers.

Notable ACMA Enforcement Actions

The ACMA regularly takes enforcement action against organisations — including well-known Australian businesses — for breaches of the Spam Act. Key examples of enforcement powers exercised by the ACMA include:

• Issuing infringement notices that carry significant financial penalties payable immediately without court proceedings.
• Applying to the Federal Court for civil penalty orders — which in major cases have resulted in multi-million dollar penalties against large organisations.
• Entering into enforceable undertakings with businesses, requiring ongoing compliance monitoring, third-party audits, and public disclosure of the breach.
• Referring matters to the Commonwealth Director of Public Prosecutions for criminal prosecution in the most serious cases.

Where to Report Spam

If you have received spam — from any sender, not just WA White Goods — you can report it to the ACMA at www.acma.gov.au/report-spam. The ACMA uses these reports to identify trends in spam activity and to target enforcement resources effectively.

The email addresses and phone numbers you provide to WA White Goods are personal information under the Privacy Act 1988 (Cth) and are handled with the full protection of the Australian Privacy Principles. We apply rigorous data protection measures to all contact information stored for marketing and communications purposes.

Data Storage and Security Practices

• Secure systems: All contact lists and consent records are stored in secure, access-controlled systems with encryption at rest and in transit. Access is limited to authorised team members only.
• Data minimisation: We only collect the contact information that is necessary for the communication purposes you have consented to. We do not collect excessive or irrelevant personal data.
• Retention periods: Contact details of unsubscribed or inactive recipients are retained on our suppression list indefinitely to prevent accidental re-addition, but are not used for any active marketing purpose. Active subscriber data is retained for as long as you remain subscribed, plus any mandatory retention period under Australian law.
• No sharing for marketing: We do not sell, rent, trade, or share your email address or phone number with third parties for their own marketing purposes. Ever.
• Right of access and correction: You have the right to request access to the contact information we hold about you and to request corrections to any inaccurate data, in accordance with the Australian Privacy Principles.

What Happens When You Unsubscribe — Data Handling

When you unsubscribe from our marketing communications, the following occurs:

• Your email address or mobile number is added to our permanent suppression list to ensure you are not sent future commercial messages.
• Your contact details are not deleted from our transactional records, as we are required to retain certain order and transaction records under Australian taxation and consumer protection law.
• If you wish to have your personal information deleted beyond the unsubscribe suppression, you may submit a deletion request under the Australian Privacy Principles by contacting us at [email protected]. Please note that mandatory legal retention requirements may limit our ability to delete certain records.

Beyond our legal obligations under the Spam Act 2003, WA White Goods has adopted a set of voluntary best-practice commitments that go above and beyond the minimum requirements of the law. These commitments reflect our genuine respect for our customers and our belief that trust is the foundation of every lasting business relationship.

If you have received spam — from any sender, not just WA White Goods — you have the right to report it to the relevant Australian authorities. Reporting spam helps the ACMA identify and take action against spam senders and strengthens protection for all Australian internet users and mobile phone users.

How to Report Spam in Australia

• Report spam emails and SMS to the ACMA: Visit the ACMA's official reporting page at www.acma.gov.au/report-spam. You can forward spam emails directly to [email protected] from your email client. For spam SMS, you can forward the message to 0429 999 888.
• Report telemarketing calls to the ACMA: If you have received an unwanted telemarketing call to a number registered on the Do Not Call Register, report it at www.donotcall.gov.au.
• Report scam or phishing emails to Scamwatch: If the spam appears to be a scam, phishing attempt, or fraudulent communication, report it to the ACCC's Scamwatch at www.scamwatch.gov.au.
• Use your email client's "Report Spam" function: All major email clients (Gmail, Outlook, Apple Mail, etc.) have a built-in "Report Spam" or "Report Phishing" function that contributes to spam filter databases used globally to block future spam from the same source.

Protecting Yourself from Spam

• Be cautious about providing your email address or mobile number on websites you are not familiar with — this can lead to your details ending up on spam lists.
• Use a secondary email address for online sign-ups that are not from trusted retailers or services.
• Never click links in emails or SMS messages you did not expect to receive, particularly those asking you to log in, provide financial details, or claim a prize.
• Enable your email client's spam filter and keep it up to date to automatically divert suspected spam to your junk folder.

Unfortunately, spam emails that spoof or impersonate legitimate business identities are a widespread problem. If you receive an email or SMS that claims to be from WA White Goods but that you did not expect, did not consent to, or that looks suspicious in any way, please follow the guidance below.

Signs That a Message May Not Be Genuinely from WA White Goods

• The sender's email address does not end in @wawhitegoods.com.au — for example, it comes from a free email service like Gmail, Yahoo, or Hotmail.
• The email contains spelling errors, poor grammar, or inconsistent formatting that does not match our usual professional communication style.
• The email asks you to provide your full credit card number, online banking password, PIN, or any other sensitive financial or personal information.
• The email contains a link that, when you hover over it (without clicking), shows a URL that does not begin with https://wawhitegoods.com.au.
• The email claims you have won a prize, received an unexpected refund, or are owed money that you were not expecting.
• The email asks you to make an urgent payment to a bank account, cryptocurrency wallet, or gift card.
• You receive an SMS from an unknown number claiming to be from WA White Goods with content you did not expect.

What to Do If You Receive a Suspicious Message

1. Do not click any links in the suspicious email or SMS, and do not download any attachments.
2. Do not reply to the message or provide any personal or financial information in response.
3. Contact us directly to verify whether the message genuinely came from us. Call us on +61 424 260 450 or email [email protected]. Do not use contact details provided in the suspicious message itself.
4. Forward the suspicious email to [email protected] to report it to the ACMA.
5. If the suspicious message involves a financial scam or attempt to obtain your money, report it to Scamwatch at www.scamwatch.gov.au.
6. If you have already clicked a link or provided personal information in response to a suspicious message, contact your bank immediately and consider reporting the matter to the Australian Cyber Security Centre at www.cyber.gov.au.

WA White Goods reserves the right to update, amend, or replace this Anti-Spam Policy at any time to reflect changes to the Spam Act 2003, ACMA guidance, our electronic communications practices, or other applicable Australian legislation. We will always update the "Last Updated" date at the top of this page when any changes are made.

Circumstances That May Prompt an Update

• Amendments to the Spam Act 2003 or related Commonwealth legislation.
• New or updated guidance, compliance codes, or enforcement decisions published by the ACMA.
• Changes to our email marketing platform, SMS gateway, or other electronic communications service providers.
• Introduction of new types of electronic communications channels or marketing methods by WA White Goods.
• Court decisions that clarify or alter the interpretation of the Spam Act or related legislation in Australia.
• Corrections to errors or ambiguities in a previous version of this policy.

If you have any questions, concerns, or complaints about this Anti-Spam Policy, our electronic communications practices, or your rights under Australian spam and privacy law, please do not hesitate to contact us. We are available seven days a week during business hours and are committed to responding to all spam and privacy enquiries promptly and in good faith.

Spam and Privacy Enquiries

For questions or complaints specifically related to spam, marketing communications, or unsubscribe requests, please contact us with the subject line "Anti-Spam / Marketing Enquiry" via any of the channels below. We will acknowledge your enquiry within 2 business days and provide a substantive response within 5 business days.

External Bodies & Resources

Related WA White Goods Policies